Watchmen on the Shelves, But...

I stopped in Barnes and Noble for a couple of minutes today, and although they had an entire table covered with sleek new copies of Watchmen -- a table near the front of the store -- they didn't have a single copy of the book anywhere near their graphic novel section.

No Watchmen on the shelf. No Watchmen on an endcap. No indication that the store sold Watchmen. Other than the giant pile of Watchmen in a completely different section of the store. True, it's a section that you might have passed on the way into the store, but maybe not. I only noticed it because I walked over to get a coffee.

So, does that mean that Watchmen has transcended its status as merely a graphic novel, and now it's treated as just another book? Or are the merchandisers at this particular Barnes and Noble just a bunch of idiots? Or both? (Neither?)