One full month in and I'm finding myself a HUGE fan of Brand New Day. Not so much the actual stories so far, although they've been good. But the acceleration of the series. The three-times-a-month and you-get-a-whole-story-in-three-weeks pacing. Every issue feels sped up to me, and maybe it's because Steve Wacker knows what the hell he's doing (he does) or because you know another issue is coming right out the very next week (it will), but I'm having a lot of fun reading Amazing Spider-Man and that is something I haven't said since that issue with the McFarlane-drawn Paladin on the cover.
Yet my local retailer tells me that sales are way down on Amazing. I scoffed at that information, confident that he was mistaken, or he was comparing it to the inflated "One More Day" numbers.
"No," he assured me. "Everyone dropped it. They're refusing to read it."
"But it must be selling better than a year or so ago?" I ventured.
"No, it's way down," he said.
"But...but it's really good now! It hasn't been this good in...forever."
"They aren't even giving it a chance."
Now I don't actually care if sales go up or down, really. But do you think he's right? Will the sales numbers eventually bear out the fact that this "boycott" has lowered sales even though the art and stories in Amazing Spider-Man are qualitatively better than they were a year ago? I highly doubt it. I can't imagine even the most stubborn fanboy saying, "I don't care if it's ten times better and highly accelerated. I'm still pissed off that those bad issues I didn't even really like anyway are not as important to continuity anymore."
By the way, EVERY super-hero series should be three-times-a-month from now on. Start drawing faster, kids!